How it works
One system, from first scroll to signed instruction.
We find the vendors and landlords you want, reach them before anyone else, follow up until they’re ready, and help your team win the instruction. Every part of it was built and proven in a real working estate agency first.
Step 1 · Find your client
We work out who you want, then go and find them
Before any ad goes live, we work out your ideal client with you: sales or lettings, your area, the homes you want and your price band.
Then we go and find them in two places.
Facebook and Instagram ads that speak directly to them: homeowners thinking about moving, sellers stuck on the market with another agent, and every kind of landlord, from portfolio owners to accidental landlords.
Google Search ads that put your agency in front of local people when they search things like “how much is my house worth” or “estate agents in [your town]”. They’re already looking, so we make sure they find you first.
Each time a lead becomes an instruction, we feed it back to Meta. It learns what your real clients look like and finds more of them.
Your ideal client
Step 2 · Grab their attention
Your real team, on camera
Selling a home is the biggest decision most people make. They want to know who they’ll be dealing with, so your ads feature your real team.
We write the hook and the call to action and give you direction. Your team talks about what they know, in their own words. No robotic scripts. On Gold, a professional videographer films it every quarter.
Alongside video, you get unlimited image ads, designed in-house, so your campaigns never go stale. If filming isn’t right for you, we can also create AI video ads using the same proven strategies.
Every video ad
Step 3 · Turn clicks into leads
The right page for where they are
Send ad clicks to your website and people wander off into menus and listings. Every campaign gets its own landing page with one job.
People ready to talk go straight to a valuation page. People who need more time get a free guide first, and we stay in touch until they’re ready.
Two routes in
Step 4 · Reach them first
What happens after someone enquires
Speed matters. Enquiries go cold fast, so the first contact happens automatically, in under 60 seconds, day or night.
The enquiry lands
A homeowner or landlord fills in your landing page. It goes straight into your CRM.
Instant email and text
They hear from your agency in under 60 seconds on average, evenings and weekends included.
The AI appointment setter takes over
It starts the conversation, answers their questions and books a call with your team. It works 24/7, on every new lead.
Not ready? They’re nurtured for a year
A quiet lead isn’t a lost lead. A 3-day welcome, then an email every two weeks for 12 months, so you’re the agent in their inbox when they’re ready.
Your team takes the call
A warm lead, already expecting you. Every step is tracked, so you can see exactly where each instruction came from.
Steps 5 & 6 · Win the instruction, stay ahead
Your team, set up to convert
Training that works on every lead, not just ours
A 3-hour Zoom session with your team, plus call scripts for sales and lettings. It helps you convert more of every enquiry: our leads, your portal leads, walk-ins and referrals.
Always know where you stand
Every lead in one place, from new enquiry to instructed. A plain-English report every month, and unlimited support by text whenever you need us.
Your page is your shop window
Before a vendor invites you round, they look you up. On Gold we run your Facebook and Instagram, 3 posts a week, so your page looks as busy as your agency is.
Proven in our agency, rolled out to yours
We’re always testing new ideas in our own working estate agency. Nothing reaches you until it’s proven, and when something works, every agency we work with gets it.
Is your area still available?
Book a quick call. We’ll learn about your agency and put together the package that fits.