Questions, answered plainly
Everything you might want to know
Straight answers about what we do, how it works and how we price it. Can’t see your question? Ask us on a call →
What does Next Line AI do?
We help UK estate and letting agents win more instructions. We run your ads on Facebook, Instagram and Google, follow up every lead in under 60 seconds, nurture the ones who aren’t ready for a full year, and help your team turn more enquiries into instructions.
Who is it for?
Owner-run estate and letting agencies across the UK, from single offices to multi-branch, covering sales, lettings or both.
Where have your systems been tested?
In a real, working UK estate agency. Every system we offer was built, tested and proven there before it reaches any client. We don’t launch anything until it works.
We’re always testing new ideas in that agency. When something proves itself, it’s rolled out to every agency we work with.
How much does it cost?
We have three packages: Bronze, Silver and Gold. Area exclusivity and sales training can be added to any package. Every agency needs something different, so we talk through what you need on a short call and confirm your price there.
Ad spend is separate. It’s paid by you, straight to Meta or Google, from £10 a day, and it’s never marked up.
Is there a minimum term?
Yes, 3 months. That gives the system time to get up and running, learn from your instructions and adapt to your agency. After that it’s rolling monthly, with 30 days’ notice.
How quickly are leads contacted?
In under 60 seconds on average, by email and text, including evenings and weekends. On Gold, our 24/7 AI appointment setter then starts the conversation, answers questions and books a call with your team.
What happens to leads who aren’t ready yet?
A quiet lead isn’t a lost lead. They get a 3-day welcome sequence, then an email every two weeks for 12 months, so when they’re ready to move, you’re the agent already in their inbox.
Are the leads exclusive to me?
Your leads are always yours. They come from your own ad account and are never shared or resold.
Area exclusivity, where we won’t work with another agent within 15 miles of you, is available as an add-on on Silver and Gold.
Do we need to be on camera?
Ideally, yes. People want to know who they’ll be dealing with, so your ads feature your real team. We write the hook and the call to action and give you direction, and your team speaks naturally in their own words. On Gold, a professional videographer films it every quarter.
If filming isn’t right for you, we can also create AI video ads.
Do you work with lettings as well as sales?
Yes. Sales and lettings aren’t priced separately. Your package sets the number of campaigns, and you choose the side for each.
Which platforms do you use?
Facebook, Instagram and Google. Every campaign in your package can run on Meta (Facebook and Instagram) or Google Search, whichever reaches your ideal client best. On Gold, we also run your Facebook and Instagram pages, with 3 posts a week.
Do you run Google Ads?
Yes. We run Google Search ads that put your agency in front of local homeowners and landlords when they search for things like “how much is my house worth”, “estate agents in [your town]” or “why is my house not selling”.
They’re already looking for an agent, so Google catches people at the moment they’re ready, while Facebook and Instagram reach them earlier. Any campaign in your package can run on either, and we’ll recommend the right mix for your area. Ad spend goes from your card straight to Google, never marked up.
How do I get started?
Book a short call. We’ll learn about your agency and your goals, check whether your area is available, and put together the package that fits. Then we build it, launch it and keep improving it.